Something we don’t often realize is that we already live in virtual reality. Social media and the way we interact online has drastically impacted our perceptions of reality, both in ways we might suspect but also in ways that might surprise us.
Take the similarities between Spotify listening data and Facebook page likes for music that men listen to:
According to 2014 data from Spotify Insights on what people actually listen to, men and women have similar tastes; 29 of the 40 musicians women listened to most frequently were also the artists most frequently listened to by men.
On Facebook, though, men seem to underplay their interest in artists considered more feminine. For example, on Spotify, Katy Perry was the 10th most listened to artist among men, beating Bob Marley, Kanye West, Kendrick Lamar and Wiz Khalifa. But those other artists all have more male likes on Facebook.
Moral of the story: “don’t judge a book by its cover” still applies in the internet age.